The Terry J. Lundgren Center for Retailing connects corporations with promising students, enriches education with real-world experiences and conducts outreach that benefits consumers worldwide. By working to more closely align industry and academics, we help strengthen the economy and ensure that students graduate not only ready to meet today’s workforce needs, but primed to become its future captains. I am fortunate enough to currently be the designer for the Lundgren Center, and have spent the past semester creating marketing materials for events such as their annual Global Retailing Conference, Ideas2Doors Conference, and the annual FIT Foundation Gala.